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10 STATS THAT MAY MAKE YOU RETHINK YOUR EQUIPMENT SALES
31 January 2018

10 STATS THAT MAY MAKE YOU RETHINK YOUR EQUIPMENT SALES

10 STATS THAT MAY MAKE YOU RETHINK YOUR EQUIPMENT SALES

Have you ever wanted to know what small business owners are thinking or doing when it comes to buying commercial equipment? Here are 10 big stats that might make you rethink a few things:

  1. 73% of small businesses are more likely to first connect with a dealer that has finance information on their website
  2. 81% of small businesses prefer the importance of payment over equipment sales price
  3. 77% of small businesses prefer the impact of payment over interest rate
  4. 9% of dealers bring up “money” in the first 3 sales conversations
  5. 84% of small businesses are without a financing plan when starting an equipment search
  6. 41% of small businesses have had to settle for a lesser equipment solution because they had unrealistic financing expectations
  7. 94% of small business owners would return to a dealer that provided a successful financing alternative
  8. 73% of small businesses would rather NOT finance equipment with their bank
  9. How small business equipment searches begin:
    • Google – 81%
    • Email advertisement – 11%
    • Printed Equipment Sales Magazine – 4%
    • Dealer Visit – 2%
    • Dealer outreach – 1%
    • Other 1%
  10. Top factors in equipment decisions
    • Availability
    • Affordability
    • Vintage
    • Functionality
    • Brand

This data comes from a research firm hired by a marketing company that works with commercial equipment dealers. As you review these stats and think about your approach to equipment sales, feel free to reach out. For more than 20 years GSG Capital has made commercial equipment more affordable for sales businesses and easier to sell for dealers.

Feel free to contact GSG Capital at info@gsgcapitalllc.com  for more information, or continue to explore our website for more ways to make equipment financing… Uncomplicated!

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