Perhaps you’ve probably been a little underwhelmed by how little some finance alternatives may know about your business. Sure, they can talk about blended interest rates and residual values or even operate a funny calculator that uses something called reverse polish notation. Yes—that’s really a thing. But what they can’t seem to do is “get” you. Because of this, business owners try to figure things out on their own and stop seeking advice. Well… stop that. You’re looking in the wrong place.
One of the hardest things about being a small business owner is feeling the overwhelming requirement of being the Jack-of-all-trades. The thing is, Jack was a master of none. And most mid-sized business owners will tell you they grew beyond small business status—by realizing they can’t know it all and were willing to seek advice from experts. This may never be more true than in matters of finance.
Once you face the need for real advice, it will be most productive to spend your time finding the right experts rather than spending your time trying to figure it out on your own. And sure, this may involve lots of time up front, talking to finance partners about their real experience in your type of business. Yet, it will be obvious, quickly, how much they really know about the challenges you face in your type of business.
Once found, this partner can open doors for you that were previously unimagined. They can guide you through real ROI conversations because they know your equipment or talk about equipment life cycles and how best to position your cash flows. They can talk to you about tax benefits your accountant may even have to look up. They can position you for success with financing whether a young business or seasoned pros.
At GSG Capital, being a real partner that provides business lending for small to medium sized companies is what we do. And helping people achieve more in their business is in our blood. Feel at ease, ask for help and always know that we keep things uncomplicated. Let’s talk! GSG Capital firstname.lastname@example.org