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How to Boost your Customer Retention by Offering Financing
17 October 2022

How to Boost your Customer Retention by Offering Financing

Vendors that offer financing allow their customer to make a purchase without paying the entire amount upfront. In the case of equipment and software purchases, this means turning expensive purchases into more manageable fixed monthly payments.

Vendors that provide financing are particularly attractive to businesses with limited operational budgets. Since they don’t have to make large lump-sum payments all at once, they are able to maintain more liquidity.

Foundational Basics of Having a Financing Partner

Vendors can partner with a finance company to provide financing to their customers. This allows the customer to pay for the equipment or software over time instead of using their existing operating cash. It’s a powerful financing option during times of economic slowdown when getting a bank loan can be extremely difficult for small and mid-sized businesses.

Instead of heading to the bank, a customer can borrow the required funds from the vendor’s financing partner – subject to certain commercial terms and conditions. The customer agrees to repay this loan for a fixed period of time and at a fixed finance. w.  This helps businesses finance investments that wouldn’t otherwise be possible, while maximizing sales for vendors.

The Nuts and Bolts of Vendor Financing

For businesses, vendor financing may give their customer access to funds quicker, and at more favorable terms, than traditional bank loans. This also helps vendors sell more, even during various economic situations. It’s particularly beneficial for vendors selling intangible assets like IT/software and used equipment, which most banks are hesitant to approve loans for.

What surprises many business owners is that vendor financing is similar to borrowing a loan from a bank. It simply lacks the normal complexities involved in doing so. In some cases, it’s filling out a one-page financing application. This simplifies the borrowing process for small or mid-sized companies that may not qualify for a bank loan or might be avoiding it due to high interest rates.

The Top 3 Benefits of Vendor Financing for Businesses

  • Access to capital that they might not qualify for otherwise
  • Turnaround times from application to funding are much quicker than with traditional bank loans
  • Turn a large upfront cost into monthly payments; longer repayment terms make borrowing more affordable

The Top 3 Benefits of a Financing Partner for Vendors

  • Better profitability due to shorter sales cycles, increased transaction sizes, and up to a 0% financing option (vendor discount required), which eliminates the need for customers to “shop around” for a lower interest rate
  • Improves customer relationships
  • An advantage over competitors who lack the ability to offer funding to their customers


Vendors that provide financing can accelerate sales and lower customer churn rate, allowing vendors to minimize the need for frequent customer acquisition. Also, it gives the vendor a competitive edge over others who do not offer such financing options that customers truly need during these times of financial adversities.

At GSG Capital, we help vendors close more business and we help businesses acquire the equipment and software, without all the hassle. A

If you’re interested in exploring vendor financing options for your customers, contact us today to learn more at info@gsgcapitalllc.com or www.gsgcapitalllc.com



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